Number of employees 73,992 (2017) (2015–present) Website Google LLC is an American that specializes in -related services and products. These include technologies,,,, and. Google was founded in 1998 by and while they were students at, in California.

Together, they own about 14 percent of its shares, and control 56 percent of the stockholder voting power through. They incorporated Google as a privately held company on September 4, 1998. An (IPO) took place on August 19, 2004, and Google moved to its new headquarters in, nicknamed the. In August 2015, Google announced plans to reorganize its various interests as a called Google, Alphabet's leading subsidiary, will continue to be the umbrella company for Alphabet's Internet interests.

Google LLC is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies. Jul 23, 2012. 1)Download & Extract (password: lycanbd) the file containing FIFA 2010 QVGA & HGVA.apk & sd files. 2) Copy the fifa10.apk to sd card & install. 3) Then copy the sd files: 'com.eamobile.Fifa' folder in your sd-card/data/data That's it! Now you can enjoy this fabulous football game on your android phone.

Upon completion of the restructure, was appointed of Google; he replaced, who became CEO of Alphabet. The company's rapid growth since incorporation has triggered a chain of products,, and partnerships beyond Google's core search engine (). It offers services designed for work and productivity (), (/), scheduling and time management (), (), (), instant messaging and video chat (//), language translation (), mapping and turn-by-turn navigation (///), video sharing (), notetaking (), and photo organizing and (). The company leads the development of the mobile, the web browser, and, a lightweight operating system based on the Chrome browser. Google has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its devices, and in October 2016, it released multiple hardware products (including the smartphone, smart speaker, wireless, and headset). The new hardware chief, Rick Osterloh, stated: 'a lot of the innovation that we want to do now ends up requiring controlling the end-to-end user experience'.

Google has also experimented with becoming an. In February 2010, it announced, a fiber-optic infrastructure that was installed in; in April 2015, it launched in the United States, combining Wi-Fi and cellular networks from different providers; and in 2016, it announced the Google Station initiative to make public Wi-Fi available around the world, with initial deployment in India., a company that monitors commercial web traffic, lists Google.com as the most visited website in the world. Several other Google services also figure in the top 100 most visited websites, including and. Google is the most valuable brand in the world, but involving issues such as,,,, and.

Google's, from the outset, was 'to organize the world's information and make it universally accessible and useful', and its unofficial slogan was '. In October 2015, the motto was replaced in the Alphabet corporate code of conduct by the phrase 'Do the right thing'. Google's original homepage had a simple design because the company founders had little experience in, the used for designing web pages. Google began in January 1996 as a research project by and when they were both PhD students at in.

While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships among websites. They called this new technology; it determined a website's by the number of pages, and the importance of those pages that linked back to the original site. Page and Brin originally nicknamed their new search engine 'BackRub', because the system checked backlinks to estimate the importance of a site.

Eventually, they changed the name to Google; the name of the search engine originated from a misspelling of the word ', the number 1 followed by 100 zeros, which was picked to signify that the search engine was intended to provide large quantities of information. Originally, Google ran under Stanford University's website, with the domains google.stanford.edu and z.stanford.edu. The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in the garage of a friend ( ) in., a fellow PhD student at Stanford, was hired as the first employee. Financing, 1998 and initial public offering, 2004. Google's first production server.

Google was initially funded by an August 1998 contribution of $100,000 from, co-founder of; the money was given before Google was incorporated. Google received money from three other in 1998: founder, Stanford University computer science professor, and entrepreneur. After some additional, small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the firms and. Early in 1999, Brin and Page decided they wanted to sell Google to. They went to Excite CEO George Bell and offered to sell it to him for $1 million.

He rejected the offer., one of Excite's venture capitalists, talked the duo down to $750,000, but Bell still rejected it. Google's (IPO) took place five years later, on August 19, 2004. At that time Larry Page, Sergey Brin, and agreed to work together at Google for 20 years, until the year 2024. At IPO, the company offered 19,605,052 shares at a price of $85 per share. Shares were sold in an online auction format using a system built by and, underwriters for the deal. The sale of $1.67 bn (billion) gave Google a of more than $23bn.

By January 2014, its market capitalization had grown to $397bn. The vast majority of the 271 million shares remained under the control of Google, and many Google employees became instant paper millionaires., a competitor of Google, also benefitted because it owned 8.4 million shares of Google before the IPO took place. There were concerns that Google's IPO would lead to changes in company culture. Reasons ranged from shareholder pressure for employee benefit reductions to the fact that many company executives would become instant paper millionaires. As a reply to this concern, co-founders Brin and Page promised in a report to potential investors that the IPO would not change the company's culture. In 2005, articles in and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy.

[ ] In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer, who also serves as the Director of Human Resources. The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on: a flat organization with a collaborative environment. Google has also faced allegations of and from former employees. In 2013, a several companies, including Google, was filed for alleged 'no cold call' agreements which restrained the recruitment of high-tech employees.

The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the market. The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and. GOOG shares split into GOOG and GOOGL.

The company is listed on the stock exchange under the GOOGL and GOOG, and on the under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, since the fourth quarter of 2015. Growth In March 1999, the company moved its offices to, which is home to several prominent technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. In order to maintain an uncluttered page design, advertisements were solely text-based.

This model of selling keyword advertising was first pioneered by Goto.com, an spin-off created. When the company changed names to Overture Services, it sued Google over alleged infringements of the company's pay-per-click and bidding patents.

Overture Services would later be bought by Yahoo! The case was then settled out of court; Google agreed to issue shares of common stock to Yahoo! In exchange for a perpetual license. In 2001, Google received a patent for its PageRank mechanism. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.

In 2003, after outgrowing two other locations, the company leased an office complex from, at 1600 Amphitheatre Parkway in. The complex became known as the, a play on the word, the number one followed by a googol zeroes. The interiors were designed by Architects. Three years later, Google bought the property from SGI for $319 million. By that time, the name 'Google' had found its way into everyday language, causing the verb ' to be added to the Collegiate Dictionary and the, denoted as: 'to use the Google search engine to obtain information on the Internet'. The first use of 'Google' as a verb in happened on the TV series, in 2002. In 2005, reported on a 700 percent increase in third-quarter profit for Google, largely thanks to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet.

In January 2008, all the data that passed through Google's MapReduce software component had an aggregated size of 20 per day. In 2009, a report about top political searches of 2009 noted that 'more than a billion searches' are being typed into Google on a daily basis. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time, an 8.4 percent increase from May 2010 (931 million). The year 2012 was the first time that Google generated $50 billion in annual revenue, which topped the $38 billion that was generated the previous year. In January 2013, then-CEO Larry Page commented, 'We ended 2012 with a strong quarter. Revenues were up 36% year-on-year, and 8% quarter-on-quarter.

And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half.' Screenshot of the Google homepage in 2015 Google announced the launch of a new company, called, on September 19, 2013, to be led by chairman.

In the official public statement, Page explained that the 'health and well-being' company would focus on 'the challenge of ageing and associated diseases'. Google celebrated its 15-year anniversary on September 27, 2013, and in 2016 it celebrated its 18th birthday with an animated shown on web browsers around the world. Although it has used other dates for its official birthday. The reason for the choice of September 27 remains unclear, and a dispute with rival search engine in 2005 has been suggested as the cause.

The (A4AI) was launched in October 2013; Google is part of the coalition of public and private organizations that also includes,, and. Led by, the A4AI seeks to make Internet access more affordable so that access is broadened in the developing world, where only 31% of people are online.

Google will help to decrease Internet access prices so they fall below the UN Broadband Commission's worldwide target of 5% of monthly income. The corporation's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter. Google's Internet business was responsible for $10. Universal Extractor V1 61 Executive Grey. 8 billion of this total, with an increase in the number of users' clicks on advertisements. According to 's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind ) in 2013, 2014, 2015, and 2016, with a valuation of $133 billion. In September 2015, Google engineering manager Rachel Potvin revealed details about Google's software code at an engineering conference. She revealed that the entire Google codebase, which spans every single service it develops, consists of over 2 billion lines of code. All that code is stored on a code repository available to all 25,000 Google engineers, and the code is regularly copied and updated on 10 Google data centers.

To keep control, Potvin said Google has built its own 'version control system', called 'Piper', and that 'when you start a new project, you have a wealth of libraries already available to you. Almost everything has already been done.' Engineers can make a single code change and deploy it on all services at the same time. The only major exceptions are that the PageRank search results algorithm is stored separately with only specific employee access, and the code for the Android operating system and the Google Chrome browser are also stored separately, as they don't run on the Internet.

The 'Piper' system spans 85 of data. Google engineers make 25,000 changes to the code each day, and on a weekly basis change approximately 15 million lines of code across 250,000 files. With that much code, automated bots have to help. Potvin reported, 'You need to make a concerted effort to maintain code health. And this is not just humans maintaining code health, but robots too.” Bots aren't writing code, but generating a lot of the data and configuration files needed to run the company's software. 'Not only is the size of the repository increasing,' Potvin explained, 'but the rate of change is also increasing. This is an exponential curve.'

As of October 2016, Google operates 70 offices in more than 40 countries., a company that monitors commercial web traffic, lists Google.com as the most visited website in the world. Several other Google services also figure in the top 100 most visited websites, including YouTube and Blogger. Acquisitions and partnerships. And in 2003 2000–2009 In 2001, Google acquired, the operators of a large archive of materials from. Google rebranded the archive as, and by the end of the year, it had expanded the history back to 1981. In April 2003, Google acquired, a company specializing in making software applications for the online advertising space. The contextual advertising technology developed by Applied Semantics was adopted into Google's advertising efforts.

In 2004, Google acquired. Keyhole's product was later renamed.

Google acquired in April 2005, using their Urchin on Demand product (along with ideas from Adaptive Path's Measure Map) to create in 2006. In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006. On April 13, 2007, Google reached an agreement to acquire for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.

The deal was approved despite anti-trust concerns raised by competitors and. In addition to the many companies Google has purchased, the firm has partnered with other organizations for research, advertising, and other activities.

In 2005, Google partnered with to build 1,000,000 square feet (93,000 m 2) of offices. In 2005 Google partnered with to enhance each other's services.

In 2006 Google and of entered into a $900 million agreement to provide search and advertising on the then-popular social networking site. In 2007, Google began sponsoring, displacing the former sponsor AOL. NORAD Tracks Santa purports to follow ' progress on, using Google Earth to 'track Santa' in 3-D for the first time. In 2008, Google developed a partnership with to launch a satellite providing Google with high-resolution (0.41 m monochrome, 1.65 m color) imagery for Google Earth.

The satellite was launched from on September 6, 2008. Google also announced in 2008 that it was hosting an archive of 's photographs. 2010–present In 2010, made its first investment in a project, putting $38.8 million into two in.

The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. The farms, which were developed by, will reduce fossil fuel use in the region and return profits.

NextEra Energy Resources sold Google a twenty-percent stake in the project to get funding for its development. In February 2010, the FERC granted Google an authorization to buy and sell energy at market rates. The order specifically states that Google Energy—a subsidiary of Google—holds the rights 'for the sale of energy, capacity, and ancillary services at market-based rates', but acknowledges that neither Google Energy nor its affiliates 'own or control any generation or transmission' facilities. The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.

Also in 2010, Google purchased, a Norway-based company that provides web-based and other related services. This acquisition enabled Google to add telephone-style services to its list of products. On May 27, 2010, Google announced it had also closed the acquisition of the mobile ad network. This occurred days after the closed its investigation into the purchase.

Google acquired the company for an undisclosed amount. In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of energy for 20 years. On April 4, 2011, reported that Google bid $900 million for 6000 patents.

On August 15, 2011, Google made its largest-ever acquisition to-date when it announced that it would acquire for $12.5 billion subject to approval from regulators in the United States and Europe. In a post on Google's blog, Google Chief Executive and co-founder Larry Page revealed that the acquisition was a strategic move to strengthen Google's patent portfolio. The company's Android operating system has come under fire in an industry-wide patent battle, as Apple and Microsoft have sued Android device makers such as HTC, Samsung, and Motorola. The merger was completed on May 22, 2012, after the approval of. This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly and, and to allow it to continue to freely offer. After the acquisition closed, Google began to restructure the Motorola business to fit Google's strategy.

On August 13, 2012, Google announced plans to lay off 4000 Motorola Mobility employees. On December 10, 2012, Google sold the manufacturing operations of Motorola Mobility to for $75 million. As a part of the agreement, Flextronics will manufacture undisclosed Android and other mobile devices.

On December 19, 2012, Google sold the Motorola Home business division of Motorola Mobility to for $2.35 billion in a cash-and-stock transaction. As a part of this deal, Google acquired a 15.7% stake in Arris Group valued at $300 million. In June 2013, Google acquired, a $966 million deal. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and, Google's own mapping service. On January 26, 2014, Google announced it had agreed to acquire, a privately held artificial intelligence company from. DeepMind describes itself as having the ability to combine the best techniques from machine learning and systems neuroscience to build general-purpose learning algorithms. DeepMind's first commercial applications were used in simulations, e-commerce and games.

As of December 2013, it was reported that DeepMind had roughly 75 employees. Technology news website reported that the company was purchased for $400 million though it was not disclosed where the information came from. A Google spokesman would not comment of the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community. On January 29, 2014, Google announced that it would divest Motorola Mobility to for $2.91 billion, a fraction of the original $12.5 billion price paid by Google to acquire the company.

Google retained all but 2000 of Motorola's patents and entered into cross-licensing deals. On September 21, 2017, announced a 'cooperation agreement' in which it would sell non-exclusive rights to certain intellectual property, as well as smartphone talent, to Google for $1.1 billion. Google data centers As of 2016, Google owned and operated nine across North and South America, two in Asia, and four in Europe. In 2011, the company had announced plans to build three data centers at a cost of more than $200 million in Asia (, Hong Kong and ) and said they would be operational within two years. In December 2013, Google announced that it had scrapped the plan to build a data center in Hong Kong.

In October 2013, reported that the U.S. Intercepted communications between Google's data centers, as part of a program named. This wiretapping was made possible because Google did not encrypt data passed inside its own network. Google began encrypting data sent between data centers in 2013. Google's most efficient data center runs at 95 °F (35 °C) using only fresh air cooling, requiring no electrically powered air conditioning; the servers run so hot that humans cannot go near them for extended periods. An August 2011 report estimated that Google had about 900,000 servers in their data centers, based on energy usage.

The report does state that 'Google never says how many servers are running in its data centers.' In December 2016, Google announced that starting in 2017, it will power all of its data centers, as well as all of its offices, from 100% renewable energy. The commitment will make Google 'the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy'. Google also stated that it does not count that as its final goal; it says that 'since the wind doesn't blow 24 hours a day, we'll also broaden our purchases to a variety of energy sources that can enable renewable power, every hour of every day'. Additionally, the project will 'help support communities' around the world, as the purchase commitments will 'result in infrastructure investments of more than $3.5 billion globally', and will 'generate tens of millions of dollars per year in revenue to local property owners, and tens of millions more to local and national governments in tax revenue'. Main article: On August 10, 2015, Google announced plans to reorganize its various interests as a called.

Google became Alphabet's leading subsidiary, and will continue to be the umbrella company for Alphabet's Internet interests. Upon completion of the restructure, became CEO of Google, replacing, who became CEO of Alphabet. On September 1, 2017, Google Inc. Announced its plans of restructuring as a, Google LLC, as a wholly owned subsidiary of XXVI Holdings Inc., which is formed as a subsidiary of Alphabet Inc. To hold the equity of its other subsidiaries, including Google LLC and other bets. Products and services. Google on ad-tech London, 2010 For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues.

In 2011, 96% of Google's revenue was derived from its advertising programs. In addition to its own algorithms for understanding search requests, Google uses technology from the company, to project user interest and target advertising to the search context and the user history. In 2007, Google launched ', taking advantage of the emerging mobile advertising market. Allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google's allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme.

The sister service, Google, allows website owners to display these advertisements on their website and earn money every time ads are clicked. One of the criticisms of this program is the possibility of, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly.

Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. In February 2003, Google stopped showing the advertisements of, a non-profit organization protesting a major cruise ship's sewage treatment practices. Google cited its editorial policy at the time, stating 'Google does not accept advertising if the ad or site advocates against other individuals, groups, or organizations.' In June 2008, Google reached an advertising agreement with Yahoo!, which would have allowed Yahoo! To feature Google advertisements on its web pages.

The alliance between the two companies was never completely realized because of concerns by the. As a result, Google pulled out of the deal in November 2008.

Search engine. Google's search appliance at the 2008 was launched in February 2002, targeted toward providing search technology for larger organizations. Google launched the three years later, which was targeted at smaller organizations. Late in 2006, Google began to sell Custom Search Business Edition, providing customers with an advertising-free window into Google.com's index. The service was renamed Google Site Search in 2008. Site Search customers were notified by email in late March 2017 that no new licenses for Site Search would be sold after April 1, 2017, but that customer and technical support would be provided for the duration of existing license agreements. On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, 'a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers.'

Among other things, the suite is designed to help 'enterprise class marketers' 'see the complete customer journey', generate 'useful insights', and 'deliver engaging experiences to the right people'. Jack Marshall of wrote that the suite competes with existing marketing cloud offerings by companies including,,, and. Consumer services Web-based services Google offers, and the newer variant, for, for time-management and scheduling, for mapping, navigation and, for of files, for productivity, for photo storage and sharing, for, for language translation, for video viewing and sharing, and,, and for social interaction. Software Google develops the, as well as its,,, and -enabled variations. It also develops the web browser, and, an operating system based on Chrome. Hardware In January 2010, Google released, the first Android phone under its own, 'Nexus', brand. It spawned a number of phones and tablets under the 'Nexus' branding until its eventual discontinuation in 2016, replaced by a new brand called,.

In 2011, the was introduced, described as a 'new kind of computer' running Chrome OS. In July 2013, Google introduced the dongle, that allows users to stream content from their smartphones to televisions. In June 2014, Google announced, a simple cardboard viewer that lets user place their smartphone in a special front compartment to view (VR) media. In April 2016, reported that Google had hired Rick Osterloh, 's former President, to head Google's new hardware division.

In October 2016, Osterloh stated that 'a lot of the innovation that we want to do now ends up requiring controlling the end-to-end user experience', and Google announced several hardware platforms: • The smartphones with the, a next-generation contextual voice assistant, built-in. •, an -like voice assistant placed in the house that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example). • headset that lets users with compatible Daydream-ready smartphones put their phones in the headset and enjoy VR content. •, a connected set of routers to simplify and extend coverage of home Wi-Fi. Internet services In February 2010, Google announced the project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. Following Google's corporate restructure to make its parent company, Google Fiber was moved to Alphabet's Access division. In April 2015, Google announced, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.

In September 2016, Google began its Google Station initiative, a project for public Wi-Fi at railway stations in India. Caesar Sengupta, VP for Google's next billion users, told that 15,000 people get online for the first time thanks to Google Station and that 3.5 million people use the service every month. The expansion meant that Google was looking for partners around the world to further develop the initiative, which promised 'high-quality, secure, easily accessible Wi-Fi'.

By December, Google Station had been deployed at 100 railway stations, and in February, Google announced its intention to expand beyond railway stations, with a plan to bring citywide Wi-Fi to. Other products Google launched its service in 2002, an automated service which summarizes news articles from various websites. In March 2005, (AFP) sued Google for copyright infringement in federal court in the District of Columbia, a case which Google settled for an undisclosed amount in a pact that included a license of the full text of AFP articles for use on Google News. In May 2011, Google announced, a mobile application for wireless payments. In 2013, Google launched, a delivery service initially available only in San Francisco and Silicon Valley. Is a content service, offered by the company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, or blogs—that match the user's search term.

In July 2015 Google released, an image recognition software capable of creating psychedelic images using a. Google introduced its Family Link service in March 2017, letting parents buy -based Android devices for kids under 13 years of age and create a Google account through the app, with the parents controlling the apps installed, monitor the time spent using the device, and setting a 'Bedtime' feature that remotely locks the device. In April 2017, Google launched AutoDraw, a web-based tool using and to recognize users' drawings and replace scribbles with related that have been created by professional artists. The tool is built using the same technology as QuickDraw, an experimental game from Google's Creative Lab where users were tasked with drawing objects that algorithms would recognize within 20 seconds.

In May 2017, Google added 'Family Groups' to several of its services. The feature, which lets users create a group consisting of their family members' individual Google accounts, lets users add their 'Family Group' as a collaborator to shared albums in, shared notes in, and common events in. At announcement, the feature is limited to Australia, Brazil, Canada, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, Russia, Spain, United Kingdom and United States. APIs are a set of (APIs) developed by Google which allow communication with and their integration to other services. Examples of these include Search, Gmail, Translate or Google Maps. Third-party apps can use these APIs to take advantage of or extend the functionality of the existing services.

Other websites is Google's site for tools, APIs, and technical resources. The site contains documentation on using Google developer tools and APIs—including discussion groups and blogs for developers using Google's developer products. Was a page created by Google to demonstrate and test new projects. Google owns the top-level domain 1e100.net which is used for some servers within Google's network. The name is a reference to the scientific representation for 1 googol, 1E100 = 1 × 10 100. In March 2017, Google launched a new website, opensource.google.com, to publish its internal documentation for Google Open Source projects.

In June 2017, Google launched 'We Wear Culture', a searchable archive of 3,000 years of global fashion. The archive, a result of collaboration between Google and over 180 museums, schools, fashion institutes, and other organizations, also offers curated exhibits of specific fashion topics and their impact on society. Corporate affairs and culture. On magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012 and fourth in 2009 and 2010. Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index. Google's corporate philosophy includes principles such as 'you can make money without doing evil,' 'you can be serious without a suit,' and 'work should be challenging and the challenge should be fun.' Employees As of the second quarter in 2015, Google has 57,100 employees.

Google has released that 30 percent of their employees are female, and 70 percent are male. A March 2013 report detailed that it had 10,000 developers based in more than 40 offices. Google's employees are hired based on a hierarchical system. Employees are split into six hierarchies based on experience and can range 'from entry-level data center workers at level one to managers and experienced engineers at level six.' After the company's IPO in 2004, founders Sergey Brin and Larry Page and CEO Eric Schmidt requested that their.

Subsequent offers by the company to increase their salaries were turned down, primarily because their main compensation continues to come from owning stock in Google. Before 2004, Schmidt made $250,000 per year, and Page and Brin each received an annual salary of $150,000. In March 2008,, then vice-president of global online sales and operations, began her position as chief operating officer of Facebook. In 2009, early employee left to become CEO of. In July 2012, Google's first female engineer,, left Google to become 's CEO. New employees are called 'Nooglers,' and are given a to wear on their first Friday.

As a motivation technique, Google uses a policy often called Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors. In a talk at Stanford University,, Google's Vice President of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off. Office locations and headquarters.

Main article: Google's headquarters in, California, is referred to as 'the ', a play on words on the number and the headquarters itself being a complex of buildings. The lobby is decorated with a piano,, old server clusters, and a projection of search queries on the wall. The hallways are full of exercise balls and bicycles.

Many employees have access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games,, a baby grand piano, a billiard table, and ping pong. In addition to the recreation room, there are snack rooms stocked with various foods and drinks, with special emphasis placed on nutrition.

Free food is available to employees 24/7, with the offerings provided by paid vending machines based on and favoring those of better nutritional value. Google's extensive amenities are not available to all of its workers. Temporary workers such as book scanners do not have access to shuttles, Google cafes, or other perks. New York City. Google's New York City office building houses its largest advertising sales team.

In 2006, Google moved into about 300,000 square feet (27,900 m 2) of office space in New York City, at in Manhattan. The office was designed and built specially for Google, and houses its largest advertising sales team, which has been instrumental in securing large partnerships. The New York headquarters includes a game room, micro-kitchens, and a video game area.

In 2010, Google bought the building housing the headquarter, in a deal that valued the property at around $1.9 billion, the biggest for a single building in the United States that year. In February 2012, Google moved additional employees to the New York City campus, with a total of around 2,750 employees. Cities By late 2006, Google established a new headquarters for its AdWords division in. In November 2006, Google opened offices on 's campus in, focusing on shopping-related advertisement coding and and programs.

Other office locations in the U.S. Include;;;;,;;, and In October 2006, the company announced plans to install thousands of to provide up to 1.6 mega of electricity, enough to satisfy approximately 30% of the campus' energy needs. The system will be the largest constructed on a U.S. Corporate campus and one of the largest on any corporate site in the world. In addition, Google announced in 2009 that it was deploying herds of to keep grassland around the Googleplex short, helping to prevent the threat from seasonal bush fires while also reducing the of mowing the extensive grounds. The idea of trimming lawns using goats originated from, an engineer who worked for.

In 2008, Google faced accusations in of being an 'energy glutton'. The company was accused of employing its ' motto and its public campaigns to cover up or make up for the massive amounts of energy its servers require. International locations Internationally, Google has over 70 offices in more than 40 countries. It also has product research and development operations in cities around the world, namely (birthplace location of ) and (part of development). In November 2013, Google announced plans for a new headquarter, a notable 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January, Google submitted plans for the new headquarter to the in June 2017. The new building, if approved, will feature a rooftop garden with a running track, giant moving blinds, a swimming pool, and a multi-use games area for sports.

In May 2015, Google announced its intention to create its own campus in, India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees. Main article: Since 1998, Google has been designing special, temporary alternate logos to place on their intended to celebrate, events, achievements and people. The first Google was in honor of the of 1998. The doodle was designed by and to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then- to design a logo for in 2000.

From that point onward, Doodles have been organized and created by a team of employees termed 'Doodlers'. Easter eggs and April Fools' Day jokes. Main articles: and Google has a tradition of creating jokes. On April 1, 2000, allegedly featured the use of mental power to search the web.

In 2007, Google announced a free Internet service called, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a cable down their toilet. Also in 2007, Google's Gmail page displayed an announcement for, allowing users to have email messages printed and shipped to them. In 2008, Google announced Gmail Custom time where users could change the time that the email was sent.

In 2010, Google changed its company name to Topeka in honor of, whose mayor changed the city's name to Google for a short amount of time in an attempt to sway Google's decision in its new. In 2011, Google announced, an interactive way of controlling Gmail and the computer with body movements via the user's webcam. Google's services contain, such as the 's 'Bork bork bork,', 'Hacker' or,,, and as language selections for its search engine. The search engine calculator provides the from '.

When searching the word 'recursion', the spell-checker's result for the properly spelled word is exactly the same word, creating a recursive link. When searching for the word ',' meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays 'Did you mean: nag a ram?' In Google Maps, searching for directions between places separated by large bodies of water, such as Los Angeles and Tokyo, results in instructions to ' across the.' During, search queries including ' and ' caused the 'Goooo.gle' page indicator at the bottom of every result page to read 'Goooo.al!' Main article: In 2004, Google formed the not-for-profit philanthropic, with a start-up fund of $1 billion. The mission of the organization is to create awareness about, global public health, and global poverty. One of its first projects was to develop a viable that can attain 100 miles per gallon.

Google hired as the program's executive director in 2004, and the current director is Megan Smith. In 2008, Google announced its 'project 10 100' which accepted ideas for how to help the community and then allowed Google users to vote on their favorites.

After two years of silence, during which many wondered what had happened to the program, Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online. In 2011, Google donated 1 million euros to to support the next five annual International Mathematical Olympiads (2011–2015). In July 2012, Google launched a ' campaign in support of. Tax avoidance Google uses various. Out of the, it pays the lowest taxes to the countries of origin of its revenues.

Google between 2007 and 2010 saved $3.1 billion in taxes by shuttling non-U.S. Profits through and the and then to. Such techniques lower its non-U.S. Microsoft Frontpage 2010 Free Download Full Version For Windows 8. Tax rate to 2.3 per cent, while normally the corporate tax rate in for instance the UK is 28 per cent. This has reportedly sparked a French investigation into Google's practices. Following criticism of the amount of corporate taxes that Google paid in the United Kingdom, Chairman Eric Schmidt said, 'It's called capitalism.

We are proudly capitalistic.' During the same December 2012 interview, Schmidt 'confirmed that the company had no intention of paying more to the UK exchequer.' In 2013, Schmidt responded to questions about taxes paid in the UK by pointing to the advertising fees Google charged UK companies as a source of economic growth. Google Vice President testified to the of the UK House of Commons that his UK sales team made no sales and hence owed no sales taxes to the UK.

In January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future. Environment Since 2007, Google has aimed for carbon neutrality in regard to its operations. Google disclosed in September 2011 that it 'continuously uses enough electricity to power 200,000 homes', almost 260 million watts or about a quarter of the output of a nuclear power plant. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google. In 2007, Google launched a project centered on developing renewable energy, titled the 'Renewable Energy Cheaper than Coal (RE.

Main article: Google has been involved in a number of lawsuits including the which resulted in Google being one of four companies to pay a $415 million settlement to employees. On June 27, 2017, the company received a record fine of 2.42 billion from the for 'promoting its own shopping comparison service at the top of search results.' Commenting on the penalty, magazine said: 'The hefty sum – the largest ever doled out by the EU's competition regulators – will sting in the short term, but Google can handle it. Alphabet, Google’s parent company, made a profit of $2.5 billion (€2.2 billion) in the first six weeks of 2017 alone. The real impact of the ruling is that Google must stop using its dominance as a search engine to give itself the edge in another market: online price comparisons.'

The company disputed the ruling. Criticism and controversy. Main articles: and Google's market dominance has led to prominent media coverage, including over issues such as,,, of search results and content, and. Other criticisms include alleged misuse and manipulation of search results, its use of others', concerns that its may violate people's, and the of its servers, as well as concerns over traditional business issues such as,,, and. Google's, from the outset, was 'to organize the world's information and make it universally accessible and useful', and its unofficial slogan was '. In October 2015, the motto was replaced in the Alphabet corporate code of conduct by the phrase: 'Do the right thing'.

Google's commitment to such robust idealism has been increasingly called into doubt due to a number of the firm's actions and behaviours which appear to contradict this. Following media reports about, NSA's massive electronic, in June 2013, several technology companies were identified as participants, including Google. According to leaks of said program, Google joined the PRISM program in 2009. On August 8, 2017, Google fired employee James Damore after he distributed throughout the company which argued that 'Google's ideological echo chamber' and bias clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions.

Google CEO Sundar Pichai accused Damore in violating company policy by 'advancing harmful gender stereotypes in our workplace', and he was fired on the same day. New York Times columnist argued Pichai had mishandled the case, and called for his resignation. Reportedly, Google's influenced think tank to expel their Open Markets research group, after the group has criticized Google monopolistic power and supported the. Legal Controversies In 2017, David Elliot and Chris Gillespie argued before the Ninth Circuit of the United States Court of Appeals that 'google' had suffered genericide. The controversy began in 2012 when Gillespie acquired 763 domain names containing the word 'google.' Google promptly filed a complaint with the NAF. Elliot then filed a petition for cancelling the Google trademark.

Ultimately, the court ruled in favor of Google because Elliot failed to show a preponderance of evidence showing the genericide of 'google.'